Top 10 Online Shopping Sites in India – 2014

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We all know how online shopping has become a trend in India and how people are now preferring to buy products online instead of in-store. The dynamics of retail are changing with multiple online shopping sites providing competitive prices coupled with an excellent customer experience which you may not get in the Brick and Mortar stores. Furthermore, the convenience of having an order shipped right to your doorstep is simply a phenomenal time saver.

India has close to 10 million online shoppers and this number is growing at an estimated 30% year on year with Electronics and Apparel being the biggest categories in terms of sales.

With a surplus of websites offering the same products and multiple options to choose from customers are often confused as to where to buy from and who to trust. As such we have compiled a list of the top 10 online shopping sites in India based on our research across multiple factors.

We have included websites which focus on multiple categories in this survey and haven’t included websites focusing only on a single category or a particular niche.

The Result:

Ranking of Online Shopping Sites in India


#1. Amazon.in – The King of Online Shopping in India

Amazon India Logo

Amazon.in ranks at the top of our charts for online shopping sites in India scoring an 80 out of 100 leaving behind the others by at least 2 points.

Amazon.in is Amazon.com’s venture into the Indian market. Amazon.com is a Fortune 500 Company based out of Seattle, USA that started operations in July 1995 and today offers the world’s largest selection of products online.

Amazon.in was launched on 5th June, 2013 and since then has become a well-known name in the e-commerce business here giving the top players a run for their money.

They have a vast selection of products with competitive pricing coupled with fast and reliable shipping for the products. But that isn’t what makes it the best website for online shopping in India, the exceptional customer service is what does. They are the only online store in India that offers returns on even products that you no longer need within a timeframe of 7 to 30 days of delivery.

Amazon.in Summary

Year of Establishment

2013

Replacement Policy

30 Days

Return on Not Liking

7 to 30 Days

Cash on Delivery

Yes

EMI Options

No

Shipping Charges

Free above Rs. 499/-

Customer Support

24/7 Call, Email

User Interface / User Experience

Excellent (5/5)

Mobile Presence

Mobile Website

Score

80

Rank

1

Amazon seems to be raising the bar for customer experience in India and is surely a website you must visit regardless of whether you are a regular online shopper or someone who is planning to buy their first product online. And while you’re at it you can also check out our offers, coupons and deals on Amazon.in.

#2 Filpkart – The Most Established Online Shopping Website in India 

Flipkart Logo

As per our research Flipkart is a close second to Amazon scoring 79 points out of 100, just losing out on a couple of points.

Flipkart is the most established online shopping portal in India, started in 2007 by two IIT Delhi and Amazon.com colleagues Binny and Sachin Bansal with a vision of making books easily available to anyone who had internet access. Today, they are present across various categories with one simple operating mantra “Don’t count your customers before they smile

Flipkart was the first company to start with Cash on Delivery services in India and a 30 Day Replacement Policy. It was earlier an e-commerce store holding inventory but has recently become a curated marketplace for buyers and sellers. They offer attractive EMI options for buyers on most products purchased via credit cards and a great customer experience through their website and 24/7 Customer Care Helpline.

FlipKart Summary

Year of Establishment

2007

Replacement Policy

30 Days

Return on Not Liking

No

Cash on Delivery

Yes

EMI Options

Yes

Shipping Charges

Free above Rs. 500/-

Customer Support

24/7 Call, Email

User Interface / User Experience

Excellent (5/5)

Mobile Presence

Mobile Website, Android App, iOS App

Score

79

Rank

2

All in all it’s definitely a website to check out while shopping online in India. You check out the latest offers, discounts and deals on Flipkart on our store page.

#2 – HomeShop18 – Only Shopping Site with a 24/7 TV Channel & Free Shipping on All Items.

HomeShop18 Logo

HomeShop18 also grabbed the second position along with Flipkart scoring 79 points out of 100.

HomeShop18 was one of the first companies to start off with virtual shopping by opening a 24/7 TV Channel for shopping from your home in 2008. HomeShop18 is the only shopping portal in India available on TV, Mobile and Web.

HomeShop18 is pretty much the only online shopping portal offering free shipping on all items, no questions asked. Whether you buy a book or a washing machine, they will deliver it to your doorstep at absolutely zero cost. They have a great website and also offer Cash on Delivery and 24/7 customer support.

HomeShop18 Summary

Year of Establishment

2008

Replacement Policy

2 Days

Return on Not Liking

No

Cash on Delivery

Yes

EMI Options

Yes

Shipping Charges

Free for all

Customer Support

24/7 Call, Email

User Interface / User Experience

Very Good (4/5)

Mobile Presence

Mobile Website, Android App

Score

79

Rank

2

With its huge monopoly over the wide selection of products offered in all categories, it’s definitely a destination you should consider visiting. You can check out the daily specials, super deals and discount coupons on HomeShop18 on our store page.

#4 – Yebhi – A True Value for Money Shopping Experience

Yebhi Logo

Yebhi.com grabbed a close 4th position with a score of 78 points out of 100.

Yebhi was established in 2010 as a shopping site in the footwear category in India. Great success there inspired them to expand into a lot more categories.

Yebhi positions itself as a customer focused company with policies like a 30 days replacement and a 24/7 Customer Support Team. They have a well-designed website with a great user interface and user experience. In addition to this they also have Apps for the Android and Apple platforms to enable mobile users to shop with ease.

Yebhi Summary

Year of Establishment

2010

Replacement Policy

30 Days

Return on Not Liking

No

Cash on Delivery

Yes

EMI Options

Yes

Shipping Charges

Free above Rs. 500/-

Customer Support

24/7 Call, Email

User Interface / User Experience

Excellent (5/5)

Mobile Presence

iOS App, Android App

Score

78

Rank

4

They provide Cash on Delivery for their products and also a flexible EMI option for payments. You can check out the latest deals and coupon codes for Yebhi on our store page.

#5 – SnapDeal – India’s Leading Online Marketplace

SnapDeal Logo

SnapDeal.com came 5th with a score of 76 points out of 100.

SnapDeal was established in 2010 and is one of the leading online marketplaces in India. They ship to over 4000 towns and cities in India and have over 3000 brands showcasing 2.5 Lac products across 200+ categories on their website. They have over 50,000 merchants catering to over 18 Lac registered users on their website.

SnapDeal is a company of young people who believe that innovation and change are amongst their top 5 core values. They provide customers with a 7 days replacement policy, Cash on Delivery Options, Easy EMI Options and a 24/7 Customer Support Helpdesk.

SnapDeal Summary

Year of Establishment

2010

Replacement Policy

7 Days

Return on Not Liking

No

Cash on Delivery

Yes

EMI Options

Yes

Shipping Charges

Free above Rs. 299/-

Customer Support

24/7 Call, Email

User Interface / User Experience

Excellent (5/5)

Mobile Presence

Mobile Website

Score

76

Rank

5

Due to their large collection of products you are sure to find what you’re looking for on their website. You can visit our SnapDeal store page for Festive Offers, Deals and Special Coupon Codes.

#5 – Indiatimes Shopping – The Best Online Shopping Site for Deals and Offers 

Indiatimes Shopping Logo

Indiatimes Shopping scored 76 points out of 100 in our survey and ranked at a close 5th position right after SnapDeal and other top online shopping brands.

Indiatimes Shopping is a venture by The Times Group, India’s most popular and largest media and entertainment house. It was established in the year of 2000 and has a huge collection of products across various brands. They provide a 3 Day replacement policy and free shipping for purchases above Rs. 199. Indiatimes has a great web user interface and also has apps for the Android and Apple platforms to help customers shop while on the move.

Indiatimes Shopping Summary

Year of Establishment

2000

Replacement Policy

3 Days

Return on Not Liking

No

Cash on Delivery

Yes

EMI Options

Yes

Shipping Charges

Free above Rs. 199/-

Customer Support

Call, Email

User Interface / User Experience

Excellent (5/5)

Mobile Presence

iOS App, Android App

Score

76

Rank

5

Indiatimes is known for the great offers that they come out with for Times of India Readers. Midnight Sales, Product of the Day, Secret Sale, Weekly Sale and Wired Wednesdays are only a few of their great offers. You can check out their latest deals, coupon codes and offers exclusively on our Indiatimes Shopping Store Page.

#7 – Ebay.in – The World’s Largest Shopping Mall on the Internet

eBay India Logo

Ebay India scored 74 points out of 100 in our survey of shopping sites in India and ranked at the 7th position after SnapDeal and IndiaTimes Shopping.

Ebay.in was started in India in 1995 and since then has become a well-known online marketplace for individuals and businesses to come together and buy or sell almost anything. Ebay has a large collection and variety of products from various sellers across India. It has over 20 lakh registered users in India who buy and sell products on their website. Ebay was the first company to introduce a safe online payment service called PaisaPay. They have a 45 Days replacement policy if you pay using their secure payment service.